Job Definition (Key Purpose of the Job) :
Reports to the Vice President & Managing Director Asia Pacific, and the incumbent will provide strategic directives and lead the China team aggressively pursue and reach the category leadership in Outdoors. Segment such as brand health, line adoption and overall sales. Adopts and executes global and regional brand strategies in China to drive growth through a consumer-centric, integrated marketplace strategy.
Ensures profit optimization matched with the best interest of Shareholders, Customers, Associates and the Public. Key element of the role is to develop and execute the strategic direction, build brand awareness, improve operational excellence, and talent management with the ultimate objective to achieve retail excellence and become a benchmark retailer in China.
He/she will in-charge of the entire management and organization China and manage the progress of every initiative in DTP, DTC, eCommerce, Product Merchandising and Product Development, Assortment Planning & Buying and Marketing. Works closely with shared services including but not limited to Supply Chain Operations, HR and Finance.
Strategic Management
Adaptation and implementation of global and regional vision & strategy in China.
Integrated omni channel marketplace management.
Delivery of China insights and ensures China consumer journey with seamless experience.
Ensures global and regional alignment & collaboration.
Full P&L accountability and drives the Company’s strategy to manage and grow the business and brand image in the market. Key elements of the mission will also include strengthening retail operations, market presence, and organizational capabilities.
Leverages at every level potential, synergize across brands in VF Portfolios, existing and future resources in strategy and consumer insight.
Actively participates in China, regional and global management meetings on strategy, business review, product & marketing as required.
Commercial Management
Defines and owns the country Channel Plan, with clear strategy on direct retail, retail partnership, number of doors to achieve per year by channel/segmentation/region/city.
Identifies key accounts with partnership (regional and national if applicable) and plans proper development in conjunction with the company’s 3 - 5 years rolling plan in China.
Develops, when and where applicable, strategy for additional channels.
Accountable in monthly, quarterly and yearly sales forecasts for budgeting, planning and inventory control purposes.
Defines seasonal pricing, margin and sales terms; targets for the business and implement accordingly, monitoring proper execution to achieve the target.
Marketing and Product Merchandising
Leads both Marketing and Product to support proactively on the target of outdoors category leadership in China.
Leads and implements relevant product development with the proper mix of inline and locally developed products, to address the specific needs of the market, while maintaining the overall global “DNA” of the brand.
Owns and manages the overall product merchandising direction and per season, ensuring proper implementation, with help and assistance from the regional product and local operation team.
Defines in conjunction with regional marketing leadership the key marketing in China, ensuring relevance for the market and proper implementation at different levels (Media, digital, retail, etc.) within an agreed marketing strategy.
Leadership and People Management
Develops and maintains excellent working relationships with the internal team, key external partners, and customers through strong interpersonal skills and a hands-on, market-oriented approach.
Develops and grows the team to build a purpose led culture.
Hires, allocates, and retains appropriate individuals for each section, ensuring its sufficiently staffed with qualified resources.
Ensure talent deveoplement and management of succesions pipeline.
Act as a role model for others to follow.
Possess a learn to learned mentality.
Apply to email: hgcgl@globalhgc.com